Create Your Own App with Conduit MobileDecember 28, 2011
by Angela Mitchell
It used to be so much simpler when all you needed was a website. Nowadays, there are so many other ways to make yourself visible - a definite blessing and a curse.
For instance, does your performing arts group have an app?
If your answer is no, you've probably already assumed that developing an app for your organization is either too costly, time-consuming or difficult for you to do.
However, Conduit Mobile offers a tool that enables anyone to create an app for free. Their Conduit Mobile Platform is a complete solution for developing, publishing, promoting and managing mobile apps on multiple devices. Conduit's is the only platform that allows anyone - even those with no engineering or development experience - to create an app and deploy it across every major mobile device and all major web browsers, and at no cost.
Bridging the Gap
Currently, Conduit is the world's largest global network of browser and mobile app publishers. The company has over 260,000 members and their 230 million users.
The Conduit Mobile Platform offers "full lifecycle support" that includes the following:
- The ability to create richly functional, fully customized apps, fast -- and without programming skills or any specific hardware or software.
- The ability to do create your app at no cost.
- The ability to publish your mobile app in a way that meets the strict specs and standards for marketplaces like iTunes and Android.
- The ability to utilize promotional tools like download pages, banners, social media links, and a unique discovery tool that leverages Conduit's recommendation engine.
Analytics which include easy-to-understand charts, graphs and tables to track active users, page clicks, and conversion rates. Data can also be tracked by geography and social activity.
A dashboard that enables publishers to see and send updates seamlessly to all users across all platforms.
Generating Your App
Generating your App is easy and can be accomplished in just a few mouse clicks, with the process beginning at http://mobile.conduit.com.
To assist you in speeding up the process of creating your app, you'll need the following handy:
A succinct, lively description of your group or organization, first in one sentence, as well as in several paragraphs (up to 3000 characters)
A "logo" or "icon" image. This can be an exterior of your theatre or venue, or for dance organizations, a striking or iconic image of a dancer in motion.
Screen shots of your website, Facebook
page, or Twitter presence
Once you upload your images and enter the requested data, you're basically done. It took me approximately 15 minutes to complete my entire process. App generation is easy and quick, and includes a number of options for release to the web, different device types, and the inclusion of slightly different images, icons or logos for different platform types.
The Finishing Touches
Once you generate your app on Conduit, you'll get device-specific versions of your app which you can submit to the app stores of your choice. You will also get a link to the web-based version of your app, which you can promote in any way you like.
The Conduit Mobile platform is free to use, and customers are also given the opportunity to monetize
apps through an integrated targeted advertising module.
Founded in 2005, Conduit's mission is to provide web publishers with solutions to realize their business goals, collaborate through business partnerships and effectively engage their users anytime, anywhere. The company initially focused on web browsers, and earlier this year launched its mobile platform, enabling content publishers to easily create cross device native mobile apps.
With Conduit, people and organizations of all kinds are successfully marketing themselves online, along with hundreds of thousands of major brands, as well as small and medium-sized organizations in more than 120 countries around the world.
Conduit enables publishers to seamlessly encapsulate content and deploy it everywhere, from browsers and websites to all major mobile devices. Publishers can distribute and exchange their apps directly or through the Conduit App Marketplace. Conduit-powered apps enhance engagement, retention and monetization both within and beyond the boundaries of the publisher's website.